English: (509) 717-3038 . Español: (509) 215-5845

English: (509) 717-3038 . Español: (509) 215-5845

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    • Customer Portal
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    • Share Files
    • Online Meeting Rooms
    • Contact Us
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  • Español
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  • Share Files
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  • Contact Us
ABCS Business Consulting
A local and experienced marketing team filming a commercial.
La Pera Radio and ABCS Business Consulting based in Eastern

a local and experienced marketing team

Combining the power of modern social media marketing techniques with in-person community engagement, our team focuses on building real connections with the community both digitally and in-person. Plus, with bilingual outreach in Spanish and English, we ensure your business resonates with the entire local market. 

CALL OR TEXT (509) 717-3038

who are we?

Rafael Aguilar at his studios in Wenatchee, WA.

Rafael Aguilar

an effective partnership

Charles Wiegand

President of Hispanic Media & Events Inc (doing business as La Pera Radio), Rafael Aguilar uses his big personality and his ability to engage the public to make connections in the community. From his studio in Wenatchee, Rafael--a former TV host--broadcasts to audiences all over Washington state.

Charles Wiegand in his office located in Ephrata, WA.

Charles Wiegand

an effective partnership

Charles Wiegand

Managing member of ABCS Business Consulting, Charles Wiegand spent 12 years working in national broadcasting and publicity before opening his office in Ephrata, WA in 2016. ABCS provides business support services including marketing, tax preparation, and compliance. 

an effective partnership

an effective partnership

an effective partnership

With La Pera Media's promotional genius and ABCS Business Consulting's administrative know-how, our team offers everything you need to make your marketing project a success. 

la pera radio's website

Community-BASED Marketing That Delivers

How Our Marketing Approach Works

Proper modern marketing approaches require a multi-pronged and multi-platform approach, because no single solution can be effective on its own. 


Every available tool should be brought to every marketing effort. 

  • Live events as well as pre-produced content
  • Varieties of commercial formats, including video, post, search, email, and even radio ads.
  • Placement of high-quality content on a wide range of media platforms. 


The overall strategy boils down to three main prongs. 

A life event hosted by Rafael Aguilar of La Pera Media.

A live promotional event hosted by Rafael Aguilar of La Pera Media. 

The Three-Prong Approach

authentic connections

effective advertising tools

authentic connections

 We manage community-focused live events to foster real-world connections and brand loyalty. 

high-quality content

effective advertising tools

authentic connections

 We produce high-quality video segments, compelling ad copy, and effective social media posts tailored to your business. 

effective advertising tools

effective advertising tools

effective advertising tools

A screenshot of the performance of recent Google search and video campaigns.

Your content is strategically placed across major social platforms using our proven ad placement strategy to optimize visibility and engagement.

proven tactics with PROVEN results

the platforms and formats

Our goal is to build custom, local multimedia campaigns to raise awareness of your product or services, and it means bringing it to where the audience is at in ways that reach them as listed below. 


Email

  • Formats: 
    • Potential client response and tracking
    • Web review campaigns from current and past customers
    • Current customer outreach
    • Note: We do not provide unsolicited email campaigns (spam)


Facebook (Meta)

  • Formats: 
    • Image Ads and Posts (single image)
    • Video Ads and Posts
    • Carousel Ads (multiple images/videos)
    • Reels Ads (short-form vertical videos)


Instagram (Meta)

  • Formats: 
    • Photo Ads and Posts
    • Video Ads and Posts
    • Carousel Ads and Posts
    • Reels Ads Posts


Live Events

  • Formats: 
    • Live  broadcast
    • Event
    • Complementary Promotional Ads and Posts in all other formats listed on this page


Local Radio

  • Formats: 
    • 30  or 60 second audio ads


Press Releases to Local Media Outlets

  • Formats: 
    • Single  page


TikTok

  • Formats: 
    • In-Feed  Posts


YouTube (Google)

  • Formats: 
    • Video  Ads and Uploads
    • YouTube Shorts
    • Non-Skippable Video Ads (15–20 sec)
    • Bumper  Ads (6-second unskippable)


X (formerly Twitter)

  • Formats: 
    • Promoted  Tweets (text, image, or video) and Regular Posts. 
    • Video  Ads (including pre-roll and in-feed videos) and Regular Posts. 


Reddit and Relevant SubReddits

  • Formats: 
    • Posts  (text, image, or video)


Threads (Meta)

  • Posts

contact us to give your business or organization a platform!

actual local placement costs

Our placement metrics demonstrate measurable success Based on our own marketing efforts in the area, Our own proven placement fees from recent video, search, and in-feed promotions show that for every $3,500 spent, an placement fees can get 1.25 million impressions, a half-million video views, and 2,000 clicks on a custom landing page built for your business.  

  

Every $3,500 Spent

  • 1.25 million impressions
  • 500,000 video views
  • 2,000+ clicks to a custom landing page


Take advantage of these results for your business or organization, and scale them to match your business's size and goals.


Note: Production and Appearance Fees are determined according to the size and needs of your business. 

Contact Us to Get These results for yourself

Actual Placement Costs and Result Data

This spreadsheet contains a mix of promotional campaigns

Get an idea of what we can do for your business or organization. 

Download PDF
view or download above data as Excel spreadsheet

more details

Key Terms in Live Community Outreach & Social Media Marketing

To fully understand how our community outreach and social media marketing strategy works, it’s important to define the key terms that shape our approach. This is not just a glossary but a list of the considerations going into your campaign. 


Live Community Outreach Terms

  • Community Engagement – The process of actively interacting with local audiences through events, promotions, and direct communication to build relationships and brand trust.
  • Live Event Hosting – A marketing strategy where a business or brand connects with the community through in-person events, often featuring a recognizable host (like Rafael Aguilar) to draw attention and credibility.
  • Bilingual Marketing – The use of both English and Spanish in advertising to ensure a business reaches diverse community members effectively.


Social Media Marketing Terms

  • Multimedia Marketing – The use of video, images, text, and interactive content across multiple digital platforms to create an engaging brand presence.
  • Content Creation – The process of developing video, social media posts, ad copy, and other promotional materials to communicate a business’s      message effectively.
  • Ad Placement – The strategic placement of paid advertisements on digital platforms such as Facebook, Instagram, YouTube, and Google Search to reach target audiences.
  • Landing Page – A custom-built webpage designed to capture leads or      drive specific actions, such as signing up for an event, making a      purchase, or learning more about a business. 
  • Impressions – The total number of times your content is displayed on a user’s screen, regardless of whether they interact with it.
  • Reach – The number of unique users who see your content at least once.
  • Link Clicks – The number of times users click on a specific link in your post, ad, or story (e.g., to visit a website).
  • All Clicks – The total number of clicks on your content, including link clicks, profile clicks, image/video clicks, and other interactions.

Are you ready to connect with your community?

  1. On-the-ground promotions combined with interactive engagement.
  2. Variously-formatted forms of promotion media.
  3. Have an effective media presence in your choses market. 


Let's talk!

contact us

Contact Us - marketing services

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ABCS Business Consulting

237 2nd Avenue Southwest, Ephrata, Washington 98823, United States

Call or Text: (509) 717-3038

Hours

Mon

09:00 am – 03:00 pm

Tue

09:00 am – 03:00 pm

Wed

09:00 am – 03:00 pm

Thu

09:00 am – 03:00 pm

Fri

09:00 am – 03:00 pm

Sat

Closed

Sun

Closed

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Eastern and Central Washington Consulting, Accounting, Bookkeeping, Notary and Marketing Services

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